I give in! No sooner do I try to get to grips with Web 2.0, than I discover that some bright sparks are already so accustomed to it that they are making parodies of it. Having said that, it is well observed and at times very funny.
http://librarianwoes.wordpress.com/2007/04/05/supermarket-20/
I haven't come across this blog before but it seems full of interesting things so I think I'll subscribe to it.
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